Although USA Today had been profitable for just ten years as of 1997, it changed the appearance and feel of newspapers around the world. The paper's overall style and elevated use of graphics – developed by Neuharth, in collaboration with staff graphics designers George Rorick, Sam Ward, Suzy Parker, John Sherlock and Web Bryant – was derided by critics, who referred to it as a " McPaper" or "television you can wrap fish in", because it opted to incorporate concise nuggets of information more akin to the style of television news, rather than in-depth stories like traditional newspapers, which many in the newspaper industry considered to be a dumbing down of content. Initially, only its front news section pages were rendered in four-color, while the remaining pages were printed in a spot color format. The design uniquely incorporated color graphics and photographs. After selling out the first issue, Gannett gradually expanded the national distribution of the paper, reaching an estimated circulation of 362,879 copies by the end of 1982, double the amount of sales that Gannett projected. metropolitan areas for a newsstand price of 25¢ (equivalent to 67¢ in 2020). USA Today began publishing on September 15, 1982, initially in the Baltimore and Washington, D.C. Gannett announced the launch of the paper on April 20, 1982. At launch, Neuharth was appointed president and publisher of the newspaper, adding those responsibilities to his existing position as Gannett's chief executive officer. Gannett's board of directors approved the launch of the national newspaper, titled USA Today, on December 5, 1981. The two proposed design layouts were mailed to newsmakers and prominent leaders in journalism, for review and feedback. On June 11, 1981, Gannett printed the first prototypes of the proposed publication. Early regional prototypes included East Bay Today, an Oakland, California-based publication published in the late 1970s to serve as the morning edition of the Oakland Tribune, an afternoon newspaper which Gannett owned at the time. The genesis of USA Today was on February 29, 1980, when a company task force known as "Project NN" met with Gannett chairman Al Neuharth in Cocoa Beach, Florida, to develop a national newspaper. ( June 2021) ( Learn how and when to remove this template message) Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. This section contains content that is written like an advertisement. USA Today is distributed in all 50 states, Washington, D.C., and Puerto Rico, and an international edition is distributed in Asia, Canada, Europe, and the Pacific Islands. It has been shown to maintain a generally centrist audience, in regards to political persuasion.
With a weekly print circulation of 726,906, a digital-only subscriber base of 504,000, and an approximate daily readership of 2.6 million, USA Today is ranked first by circulation on the list of newspapers in the United States. Its dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. Founded by Al Neuharth on September 15, 1982, USA Today operates from Gannett's corporate headquarters in Tysons, Virginia. See the app's settings for more details and customer service contact information.USA Today (stylized in all uppercase ) is an American daily middle-market newspaper and news broadcasting company.
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